AI product digital twins for content creation
Unilever
3D digital twins of products used with generative AI to create product imagery for brands such as Dove, TRESemmé and Vaseline.
- Industry
- Consumer goods
- Function
- Generation
- Dated
- 19 March 2025
- Source type
- company press release / blog
- Tracker
- Unilever: Reinvest
Measured effect, as reported
“results are already showing up to 55% in savings and 65% faster turnaround on content creation.”
Wording checked against the source page (archived page text).
Evidence strength. Company’s own figure (“up to”), not independently checked.
This use case is not part of the AI Dividend Index and does not change it.
Source
Unilever: Unilever reinvents product shoots with AI for faster content creation (opens in a new tab)
https://www.unilever.com/news/news-search/2025/unilever-reinvents-product-shoots-with-ai-for-faster-content-creation/