Adobe Creative Solutions and Firefly
Composite organisation (Forrester)
Adobe’s generative AI creative tools (Firefly, Firefly Services, GenStudio, Express) for producing marketing content at scale.
- Industry
- Media & creative
- Function
- Generation
- Dated
- Date not stated
- Source type
- commissioned study (Forrester TEI)
Measured effect, as reported
“Medium impact of an $11.0 million NPV and net ROI of 461%.”
Wording checked against the source page (archived page text).
Evidence strength. Commissioned by Adobe. A three-year projection for a modelled composite company (medium scenario shown).
This use case is not part of the AI Dividend Index and does not change it.
Source
https://tei.forrester.com/go/Adobe/CreativeSolutions/?lang=en-us
Adobe: Forrester TEI of Adobe Creative Solutions for Enterprise (opens in a new tab)